MORGAN LAROCCA: Be Your Book's Best Advocate, PURCHASE RECORDING
Instructor: Morgan LaRocca, Publicist, Milkweed Editions
Cost: $60
For: All writers, all genres
In this masterclass, we’ll peel back the curtain and look into how publicity works to advance your book at every stage in your writing process, and how you can help get the word out about yourself and your work. We’ll work together to create goals for how you would like to see your book move in the world, discuss the various tactics and strategies that are incorporated into a publicity campaign, and perfect your “elevator pitch” for your book. No matter where you are in your writing, knowing how to be an advocate for your book, and how the publicity process works will bolster your success.
Morgan LaRocca is the publicist at Milkweed Editions. Prior to joining Milkweed in 2022 they worked as a freelance publicist, Publicity Associate at Graywolf Press and served as Marketing and Publicity intern at Tin House Books. They also serve as the publicity mentor for Poets and Writers Get the Word Out Program for Poetry. They are a graduate of Towson University.